GoBus Receives Outstanding Rural Transit System in Texas Award from the Texas Transit Association

East Texas Council of Governments • March 2, 2022
A group of people are standing in front of a blue curtain.

Pictured: TTA Board President Jorge Cruz-Aedo, ETCOG Transit Operations Manager Katey Pilgram, ETCOG Transportation Director Vince Huerta, ETCOG Transportation Data Analyst Preston Garcia

ETCOG is pleased to announce its rural transportation system, GoBus, has received the Outstanding Rural Transit System Award from the Texas Transit Association (TTA). Staff was honored with the award last week in Austin at one of the largest transit conferences held in the nation, the 2022 Joint Annual Conference, Expo, and Roadeo hosted by the TTA and South West Transit Association.


Each year, this award is given to a rural public transportation system that has designed and implemented programs that demonstrate innovative concepts or effective problem-solving techniques and have successfully applied these in the public transportation industry. GoBus received the award for the first time in 2014. 


“I am so proud of the GoBus Team!” said ETCOG Executive Director David Cleveland. “Under the direction of our program director, Vince Huerta, GoBus has demonstrated their commitment to continuously improve the quality and availability of transit services throughout the East Texas Region. They have not only been able to increase ridership but also take on many different special projects to help fill transportation gaps. Some of these projects include creating seamless travel through multiple partnerships, offering free trips to veterans, and even providing routine transportation to health care staff to distribute vaccines during the height of COVID. Through these projects, GoBus has initiated the expansion of services to nights and weekends and brought in thousands of local matching dollars to their program. I am thrilled that TTA has recognized GoBus for their exceptional services with the award for Outstanding Rural Transit System.”


GoBus is available for all rural residents to access safe, reliable, and friendly public transportation. GoBus provides daily local service within Anderson, Camp, Cherokee, Harrison, Henderson, Marion, Panola, Rains, Rusk, Upshur, Van Zandt, and Wood Counties and the non-urbanized areas of Gregg and Smith counties. GoBus provides trips from the rural areas into the urbanized areas of Longview or Tyler on Tuesdays and Thursdays. Trips can be booked by calling 800-590-3371 to speak with the dispatch office or visiting www.GoBusTransit.com.


About Texas Transit Association

More than 700 transit industry leaders, professionals, and business partners gathered for the annual conference at the Austin Convention Center last week. TTA was organized in 1986, and its members are Texas metropolitan, small urban, and rural transit agencies and private and public entities from across the United States. TTA’s purpose is to educate the people of Texas about issues affecting the public transit industry within the state. https://txtransit.org/


By East Texas Council of Governments June 30, 2025
The National Association of Regional Councils (NARC) awarded the East Texas Council of Governments (ETCOG) an Achievement Award for its efforts to build veteran-friendly communities in East Texas. Regional Achievement awards are presented annually to recognize excellence in programs and services of regional councils, metropolitan planning organizations (MPOs), and other regional organizations across the country. The Achievement Awards were presented during a ceremony at the recent NARC 59th Annual Conference & Exhibition in Seattle, Washington, where ETCOG received the Rural Award. Launched in July 2024, the Veteran-Friendly Community Designation Program was developed by ETCOG in collaboration with the Alamo Area Council of Governments, the University of Texas at Tyler, and the University of Texas at San Antonio. The program formally recognizes communities that show strong, lasting support for military veterans through policies, services, and community involvement. It requires each participating city or county to provide a comprehensive community profile, develop a plan focused on veterans, and commit to an annual self-assessment to maintain the designation. Tyler/Smith County and Quitman/Wood County were the first to receive the designation and have become good models of how to support veterans in areas such as housing, employment, healthcare, and education. “We’re proud to be recognized by NARC for a program that recognizes the men and women that lay their lives on the line to keep us free!,” said David Cleveland, Executive Director of ETCOG. “In East Texas, we’ve always believed in taking care of our veterans—not just with words, but with our actions. This award means a great deal to us, and it demonstrates that when communities come together with a clear purpose, we can build something that truly makes a difference. We hope this program becomes a blueprint for how regions can support and encourage those who served all of us.” ETCOG has been a long-time member of NARC, whose member organizations are comprised of multiple local governments that work together to serve American communities, large and small, urban and rural. Eight projects submitted from regional planning agencies across the nation received Achievement Awards. About the National Association of Regional Councils NARC serves as a national voice for regions by advocating for regional cooperation as the most effective way to address a variety of community planning and development opportunities and issues. NARC’s member organizations are composed of multiple local governments that work together to serve American communities – large and small, urban and rural. For more information about NARC awards, conferences, and leadership, visit www.NARC.org .
A man with a beard and glasses is wearing a suit and tie.
By East Texas Council of Governments June 30, 2025
Executive Director David Cleveland has named Luke Kimbrough as the new Regional Lending Manager for the East Texas Council of Governments (ETCOG). In this role, Kimbrough will oversee the day-to-day operations of the East Texas Regional Development Company’s (ETRDC) small business loan programs. He will work closely with the ETRDC Board, manage financial and administrative services, and ensure the program follows all state and federal guidelines.  Kimbrough brings with them more than seven years of experience in banking and employee benefits. Before accepting this position, Kimbrough served as CEO of the Banking Center at Citizens Bank in Gladewater. His previous roles include Vice President at First National Bank of Hughes Springs in Liberty City, Benefits Consultant for Colonial Life in Longview, and Branch Manager for Regions Bank in Kilgore. Before his banking career, Mr. Kimbrough served for several years as the Director of Public Information and Regional Services at ETCOG. “It is a great pleasure for me to welcome Luke back to the ETCOG Family! His exceptional work in the banking community for many years position him for even greater success with our ETRDC Business Lending Programs. I am glad he is back and am even more excited to see the steady growth and expansion of one of our most important economic development programs that will undoubtedly occur under his leadership!” said Executive Director David Cleveland. “I am excited to come back to ETCOG and the East Texas Regional Development Company,” said Kimbrough. “Spending the last decade in banking, I have gained much more experience in financial analysis and commercial lending. There is a lot of work ahead to help the businesses and economy of East Texas.” The ETRDC is a nonprofit organization that is certified and regulated by the U.S. Small Business Administration. Its main purpose is to support local economic development by helping small businesses access long-term, fixed-rate financing. ETRDC offers financing through the SBA 504 Loan Program and Chapman Loan Program. About the ETRDC Since 1983, the East Texas Regional Development Company has provided small businesses in Texas with the financing they need to expand or even start their business. The East Texas Regional Development Company, or ETRDC, is a private, nonprofit organization formed to assist small businesses. The ETRDC is administered and housed within the East Texas Council of Governments. Find out more at www.etrdc.com.
A man in a striped shirt is sitting in a car with a tv on the wall.
By East Texas Council of Governments June 4, 2025
Recently, the Texas Veterans Commission's (TVC) Fund for Veterans' Assistance (FVA) announced its largest funding in the 16-year history of FVA programs, with 213 grants totaling $46,315,000 to provide services to an estimated 40,000 veterans. ETCOG is proud to be one of the grant recipients selected with $250,000 of those funds to provide GoBus transportation services for veterans in our 14-county service region. "It is an honor to receive this funding award from the Texas Veterans Commission and Chair Koerner, which allows us to continue our mission to support all East Texas veterans," said Vince Huerta, GoBus Director. "We are dedicated to growing the program and look forward to assisting more veterans this year." With the grant, our public transit system, GoBus, will fund trips to and from medical, dental, and mental health appointments, as well as trips for basic needs such as grocery stores, community meetings, voting, court appearances, and tax offices. These trips are available to veterans, veteran spouses and dependents, survivor spouses, and active military personnel. The grant is in partnership with over $46.3 million in grants for veterans, Governor Abbott announced on May 20 . “Texas is forever indebted to the brave men and women who answered the call to serve in our nation's military,” said Governor Abbott. “The State of Texas is home to over 1.5 million veterans—more than any other state. This has shaped our mission to provide wide-ranging services for veterans and their families. With over $46,315,000 in state grants, Texas will help thousands of veterans and their families access vital support and resources needed to thrive in our great state. Texas will always support our veterans and honor their sacrifices to our state and our nation.” Find out about all veteran transport services GoBus offers by visiting www.gobustransit.com/govet .
The sun is shining through the windows of an old building.
By East Texas Council of Governments June 2, 2025
ETCOG is calling on cities and communities across the region to nominate potential Brownfield sites for assessment and revitalization as part of a new initiative to support sustainable development and environmental stewardship. A Brownfield is any property, typically abandoned, underused, or industrial, that may be complicated by the presence or potential presence of hazardous substances, pollutants, or contaminants. Through ETCOG’s Brownfield Assessment Program, local governments and property owners may receive free environmental assessments to determine site conditions and open the door to redevelopment opportunities. ETCOG was awarded a U.S. EPA Brownfield Coalition Assessment Grant in 2023, so our region could access up to $1 million in funding to: Develop an inventory of Brownfield sites Conduct Phase I and Phase II Environmental Site Assessments (ESAs) Evaluate sites impacted by hazardous substances or petroleum Perform site investigations, asbestos and lead-based paint surveys Plan for cleanup and reuse strategies Benefits of Brownfield Redevelopment Include: Increased property values Enhanced public health and environmental safety New job creation and business development Reuse of existing infrastructure Elimination of blight and community eyesores Participation is completely voluntary, and all eligible activities could be covered at no cost to property owners. Communities are encouraged to take advantage of this opportunity to address challenging properties and bring new life to underutilized areas. Submit Your Site Nomination by using the form linked below. If you know of a site in your city that may be a candidate for Brownfield revitalization , please contact: Bridget Booty, Economic Development Specialist (903) 218-6421 Bridget.Booty@etcog.org
By City of Kilgore June 2, 2025
The City of Kilgore recently secured two Community Development Block Grants (TxCDBG) in the same round—thanks to strategic timing, guidance from local consultants, and support from the East Texas Council of Governments (ETCOG). One of these grants is helping fast-track long-needed sidewalk improvements in the city’s entertainment district, part of an ongoing downtown revitalization effort. “We were primed to get the maximum amount of points,” said Clay Evers, Kilgore’s Public Works Director. “It made sense to apply for downtown revitalization funding to complete sidewalk improvements along the rest of the corridor, which otherwise would have taken years if the city had to fund it alone.” The area near the historic post office and the newly renovated Texan Theater has seen increased activity, and this grant helps the city keep pace. Previous streetscape improvements had brought upgrades close to Main Street, and this new funding allows that work to continue—connecting key areas of Kilgore’s growing downtown. At the time of the grant application, this project wasn’t even listed in the city’s near-term plans. “It wasn’t on the five-year Capital Improvement Plan (CIP). In fact, it wasn’t even on the ten-year CIP,” said Evers. “This project was so far down the list that without this opportunity, we wouldn’t have touched it for a very long time.” The grant was made possible, in part, by insight from ETCOG and other grant administrators who informed the city that it was likely to score well in the 2022 application cycle. That foresight made all the difference. “The good thing is that ETCOG, along with other partners, generally has a good sense of how your project will score,” Evers noted. “Their guidance helps us pursue opportunities that are truly within reach.” He expressed gratitude for the collaboration and funding that will help transform downtown Kilgore even faster than expected. “We’re grateful to our local partners and the Texas Department of Agriculture for considering our project and deciding it was worth funding,” said Evers. “This is a great boon to our entertainment district—and it’s going to put us five to ten years ahead of where we would’ve been.”
A red and white tower with a lot of antennas on it.
By East Texas Council of Governments May 15, 2025
ETCOG is partnering with Halff to assist counties in preparing applications for the upcoming Broadband Equity, Access, and Deployment (BEAD) funding opportunity. Round 1 applications are due August 15.
By East Texas Council of Governments April 30, 2025
Throughout May, the Area Agency on Aging of East Texas (AAA) will join organizations across the nation in celebrating Older Americans Month (OAM), led by the Administration for Community Living, honoring the vital contributions of older adults in our communities. AAA will host four special events at senior and community centers across East Texas, each focused on the theme of “Flip the Script on Aging,” — encouraging a shift in how society views and talks about aging, prompting individuals and communities to challenge stereotypes and embrace the opportunities that come with older age. “Older Americans Month is a powerful opportunity to honor the contributions of older adults and recognize the vital role they play in our communities,” said David Cleveland, Executive Director of ETCOG. “This year’s theme, Flip the Script on Aging, challenges us to move beyond outdated stereotypes and embrace the strength, wisdom, and resilience that come with age. We invite everyone to join us at our regional celebration events as we uplift the voices and experiences of older East Texans.” The following OAM celebration events are free and open to the public, featuring food, fun, door prizes, and information on services available to East Texas seniors: May 7 at the Henderson Community Building, 302 Fair Park, Henderson | 10:00 AM – 1:00 PM May 15 at First Methodist Church, 225 Lovers Ln, Athens | 9:30 AM – 2:00 PM May 16 at Jefferson Senior Center, 111 W. Broadway, Jefferson | 9:00 AM – 12:30 PM May 21 at Harrison County AgriLife Extension Office, 2005 Warren Dr, Marshall | 9:00 AM – 12:00 PM The AAA is the region's leader in advocating and providing various services, such as information and referral, benefits counseling, case management, health education classes, senior nutrition, and support through the Ombudsman program for people in nursing and assisted living facilities. These services help older individuals live independent, meaningful, and dignified lives in their own homes and communities for as long as possible. Contact the AAA for questions about the events by calling (903) 218-6500.
A large building with a lot of windows and a tree in front of it.
By East Texas Council of Governments April 30, 2025
ETCOG is excited to share progress on the new GoBus Transportation Facility, which is nearing completion and expected to open this summer. This milestone marks a major step forward in supporting our growing fleet and providing more efficient, reliable transit services across our 14-county region.
By East Texas Council of Governments April 2, 2025
ETCOG is always looking for ways to add value for our members. In response to growing interest in collaborative purchasing of employee benefits, we’ve partnered with Gallagher to assess the feasibility of a multiple-employer benefits pool for ETCOG members. So far, we’ve hosted two virtual discussions, with several cities and counties participating to learn more about this opportunity. These meetings have generated strong interest from local governments looking for cost-effective and sustainable employee benefits solutions. If your agency is interested, it’s not too late to join the conversation! ETCOG and Gallagher’s team of experts, who have extensive experience building and managing benefits pools across the U.S., are hosting additional virtual sessions to explore: What a benefits pool is The advantages of joining one Potential impacts on leadership and employees Key legislative considerations Steps and timeline for forming a consortium Eligible member governments include Cities, Counties, ISDs, and Special Districts. Don't miss this opportunity to explore cost-saving and efficiency-driven solutions! Upcoming Virtual Meetings: 📅 April 23rd, 10:00 AM – 11:00 AM 📅 May 8th, 10:30 AM – 11:30 AM 📅 June 26th, 2:00 PM – 3:00 PM To attend, click on the meeting date above you’d like to join to register.
Show More