GoBus Announces Highest Regional Ridership Since 2014 and Receipt of New Grant Funding Award
GoBus • October 14, 2019
ETCOG’s rural transportation system, GoBus, announces rapid growth of regional ridership. GoBus provided a total of 105,257 trips for Fiscal Year 2019 from September 1st through August 31st. This is the agency’s highest ridership since 2014 credited to a fare reduction in 2018 as well as new leadership’s emphasis on increasing trip coordination.
GoBus is a rural transportation service providing over 105,000 trips annually to our 14-county region in East Texas. GoBus strives to deliver safe, reliable, and friendly rural transportation services to the community through an easy reservation process and inexpensive fare. GoBus demand response transit service provides access to jobs, medical appointments, social services, shopping or any other destination requested.
GoBus leaders recently attended the Special Districts Summit hosted by AT&T and Government Technology in Houston, Texas, offering professional development providing tools, actionable plans and a professional network to help ensure the organization is “future ready.” At the summit, GoBus was awarded a Technology Innovation Award for recently implementing its new fare system with the use of Square credit card processing to provide a more dynamic and efficient way to collect fares from passengers. (Pictured: Melissa Cure, GoBus Business Development Manager)
New grant funding has also been awarded to GoBus for service expansion. The Edwin A. Blue and Janice Owen Miller Charitable Fund awarded $10,000 to expand service in Henderson County for seniors’ trips into Tyler. This county has seen a considerable amount of growth in trips and is in our top three counties achieving the highest ridership. An additional $5,000 was granted by an anonymous foundation to increase service for seniors and persons with disabilities in areas where GoBus is experiencing an increase in demand.
“We are doing our best to keep rural east Texas transportation services up to date with technology while providing all the options and services our passengers expect,” said Vince Huerta, ETCOG’s Director of Transportation. “We hope to have more opportunities in the future to continue altering GoBus services for the better. I am really proud of staff being open to new ideas and innovations and making them happen!”
GoBus provides daily local service within Anderson, Camp, Cherokee, Harrison, Henderson, Marion, Panola, Rains, Rusk, Upshur, Van Zandt, and Wood Counties and the non-urbanized areas of Gregg and Smith Counties. Trips from the rural areas into the urbanized areas of Longview or Tyler are offered on Tuesdays & Thursdays. GoBus trips are booked by calling 800-590-3371 to speak with our dispatch office. Find out more about GoBus at www.GoBusTransit.com.

On Wednesday, November 5, Workforce Solutions East Texas hosted the region’s largest hiring event of the year at the Maude Cobb Convention Center in Longview, as part of the Texas Workforce Commission’s 14th annual Hiring Red, White & You! statewide initiative. The event honored veterans with an opening ceremony at 9:30 a.m., followed by a job fair from 10:00 a.m. to 1:00 p.m. open to the public. More than 65 employers participated, offering opportunities for veterans, transitioning service members, military spouses, and other job seekers. Among the exhibitors, ETCOG hosted a booth to recruit new drivers for the GoBus public transit program. “East Texas is blessed to have so many vets to call our neighbors,” said Doug Shryock, Lt. Col. USAF (Ret.), Executive Director of Workforce Solutions East Texas. “Knowledge, skills, and abilities—hard-won across the country and around the world—make our communities stronger and more vibrant. Our employers need these valuable resources.” This year’s event was part of a statewide effort to support veterans in their transition to civilian careers. Since its launch in 2012, Hiring Red, White & You! has connected over 153,000 job seekers, including 52,000 veterans, with more than 26,000 employers across Texas. “ It’s important that we continue to serve those who served, and do so with priority, resources, and commitment,” said TWC Chairman Joe Esparza. “Hiring Red, White & You! events make a difference in the lives of veterans across Texas.” Event Highlights: Total job seekers served: 438 Employers represented: 69 Workforce Solutions East Texas and ETCOG thank all participants, employers, and partners who made this event a success. Together, we continue to build a stronger workforce and honor the contributions of our veterans.

ETCOG has received a 2025 Aliceann Wohlbruck Impact Award from the National Association of Development Organizations (NADO) for its efforts in building Veteran-Friendly Communities in East Texas. The Veteran-Friendly Community Designation Program launched in 2024 as a collaborative effort between ETCOG, the Alamo Area Council of Governments (AACOG), the University of Texas at Tyler (UTT), and the University of Texas at San Antonio (UTSA). This program formally recognizes communities that show strong, lasting support for military veterans through policies, services, and community involvement. It requires each participating city or county to provide a comprehensive community profile, develop a plan focused on veterans, and commit to an annual self-assessment to maintain the designation. Tyler/Smith County and Quitman/Wood County were the first to receive the designation and have become a model for supporting veterans in areas such as housing, employment, healthcare, and education. Presented annually, the NADO Impact Awards honor regional development organizations and their partners for strengthening communities, building regional resilience, and enhancing local economies through innovative approaches to economic and community development. NADO is a Washington, DC-based membership association of regional development organizations that promotes programs and policies that strengthen local governments, communities, and economies. This year’s cohort included 90 impactful projects led by 79 organizations across 24 states. These award-winning efforts were recognized during NADO’s 2025 Annual Training Conference, held this past October in Salt Lake City, Utah. All selected projects are featured in an interactive StoryMap that showcases summaries, images, and key partners. The map is available at www.nado.org/2025impactawards/ . “The Impact Awards are an annual reminder of the creativity and commitment that regional development organizations bring to their communities,” said 2024-2025 NADO President Rick Hunsaker, Executive Director of the Region XII Council of Governments in Iowa. “This year’s awardees show how local and regional partnerships, driven by vision and collaboration, can lead to lasting positive change across our country.” “We’re proud to be recognized by NADO for a program that recognizes the men and women who lay their lives on the line to keep us free!” said David Cleveland, Executive Director of ETCOG. “In East Texas, we believe in taking care of our veterans—not just with words, but with our actions. The Veteran-Friendly Community Designation Program demonstrates that when communities come together with a clear purpose, we can build something that truly makes a difference. We hope this program becomes a blueprint for how regions can support and encourage those who served all of us.” The Impact Awards are presented in memory of Aliceann Wohlbruck, NADO’s first executive director, who was a lifelong advocate for regional solutions and rural economic development.

Communities across East Texas are invited to apply for ETCOG’s 2025 Veteran-Friendly Community Designation. The program highlights local cities and counties that make an exceptional effort to honor and assist veterans and their families. In its first year, two East Texas communities, Quitman/Wood County and Tyler/Smith County, earned the designation. The initiative has already drawn national attention, earning ETCOG the Achievement Award from the National Association of Regional Councils and the Impact Award from the National Association of Development Organizations. “Communities that invest in their veterans strengthen the entire region,” said ETCOG Executive Director David Cleveland. “This designation shows a shared commitment to welcoming service members home and helping them thrive.” Applications are open through Thursday, December 19, 2025, at 5:00 p.m. ETCOG staff are available to help with the process, and all eligible cities are encouraged to apply. For details and application materials, visit www.etcog.org/veteran-friendly-community .

In September, Whitehouse Mayor and ETCOG Board Chairman, James Wansley, took the Oath of Office to serve as vice president of the Texas Association of Regional Councils (TARC) Board, the statewide association of regional councils, whose members are focused on enhancing the quality of life through regional strategies, partnerships, and solutions. Wansley serves on the board as a representative of ETCOG. The TARC Board elected Mayor Wansley to serve as its vice president for 2025-2026 during its annual Board of Directors meeting held in Austin last month. "It is my honor to represent ETCOG on the Texas Association of Regional Councils (TARC) board," said Wansley. "Each of TARC's 24-member Councils of Governments operates independently. During our TARC sessions, we come together to explore what's new, what works, and what needs to be improved. As vice-president of the TARC board, I look forward to learning more about successful processes and programs from other Councils of Governments and how they might help ETCOG fill service and funding gaps in our region." Mayor Wansley took office as Whitehouse Mayor in 2020 and has served as a member of the ETCOG Board of Directors and Executive Committee since 2022. He became Chairman of the ETCOG Board and Executive Committee Chairman on October 1, 2025. “Mayor Wansley is always willing to serve wherever he can, and wherever he serves, he makes a difference!” said ETCOG Executive Director David Cleveland. “In his new role as TARC Vice President, I am absolutely certain he will be an effective ambassador for identifying and implementing regional solutions to the challenges we face, both in East Texas and throughout the State!”

Empty buildings and unused lots can weigh a community down, but they also hold potential. ETCOG’s Brownfield Site Reuse & Revitalization Program offers funding through a $1 million EPA Brownfield Assessment Grant to help East Texas communities turn those properties into productive spaces again. What is a Brownfield? Brownfield – 1. real property, the expansion, redevelopment, or reuse of which may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant. 2. abandoned or underutilized property that is not being redeveloped because of fears that it may be contaminated with hazardous substances. The grant covers environmental site assessments, cleanup and reuse planning, and surveys for regulated building materials—all at no cost to cities, counties, or property owners. Whether you’re envisioning new housing, business development, or community gathering places, this program can help bring those ideas to life. Funding is available through September 2027, and ETCOG staff are available to guide applicants every step of the way. To nominate a property or learn more, visit www.etcog.org/brownfields-program .

In September, Whitehouse Mayor and ETCOG Board Chairman, James Wansley, took the Oath of Office to serve as vice president of the Texas Association of Regional Councils (TARC) Board, the statewide association of regional councils, whose members are focused on enhancing the quality of life through regional strategies, partnerships, and solutions. Wansley serves on the board as a representative of ETCOG. The TARC Board elected Mayor Wansley to serve as its vice president for 2025-2026 during its annual Board of Directors meeting held in Austin last month. "It is my honor to represent ETCOG on the Texas Association of Regional Councils (TARC) board," said Wansley. "Each of TARC's 24-member Councils of Governments operates independently. During our TARC sessions, we come together to explore what's new, what works, and what needs to be improved. As vice-president of the TARC board, I look forward to learning more about successful processes and programs from other Councils of Governments and how they might help ETCOG fill service and funding gaps in our region." Mayor Wansley took office as Whitehouse Mayor in 2020 and has served as a member of the ETCOG Board of Directors and Executive Committee since 2022. He became Chairman of the ETCOG Board and Executive Committee Chairman on October 1, 2025. “Mayor Wansley is always willing to serve wherever he can, and wherever he serves, he makes a difference!” said ETCOG Executive Director David Cleveland. “In his new role as TARC Vice President, I am absolutely certain he will be an effective ambassador for identifying and implementing regional solutions to the challenges we face, both in East Texas and throughout the State!” Wansley will be joined on the TARC Executive Committee by City of Waco Mayor Jim Holmes, as president, San Augustine County Judge Jeff Boyd as president-elect, City of Caldwell Mayor Pro-Tem Kavon Novak as immediate past president, and Executive Director of Texoma Council of Governments, Eric Bridges, as the Executive Directors’ Council Chair. In addition to its annual Board meeting, the association held training throughout the week for elected officials, executive directors, and program staff representing the councils of governments across the state. About TARC The Texas Association of Regional Councils is the statewide association of regional councils whose members focus on enhancing the quality of life through regional strategies, partnerships, and solutions. The 24 regional councils, also known as councils of governments (COGs), are comprised of city, county, and special district members working together to implement cost-effective, results-oriented strategies that address statewide and local needs on a regional scale. www.txregionalcouncil.org

Whether you're a board member, elected official, community partner, or simply curious about how regional collaboration works—this workshop is for you. ETCOG 101 is a great chance to learn how we serve as the bridge between federal, state, and local governments. From job training and transportation to emergency communications and aging services, we’re here to support what makes East Texas strong. Join us to: Understand our mission and regional initiatives. Explore how ETCOG contributes to shaping the future of East Texas. Connect with fellow partners and ETCOG leadership. Workshops will be held in person at ETCOG's main office located at 3800 Stone Road in Kilgore, TX. Each workshop will cover the same material, which includes a general overview of all ETCOG programs. Workshop Dates - Click to Register! Wednesday, July 16, 2025, 1:30 PM - 3:00 PM (completed) Tuesday, September 30, 2025, 1:30 PM - 3:00 PM (completed) Thursday, November 13, 2025, 10:00 AM - 11:30 AM

The East Texas Council of Governments (ETCOG) is proud to announce the grand opening of its new GoBus Maintenance Facility with a ribbon-cutting ceremony on Thursday, November 13, at 2:00 PM. The celebration will take place at the new facility, located directly behind ETCOG’s headquarters at 3800 Stone Road in Kilgore, and the public is invited to attend. This new $3.3 million facility, funded by the Federal Transit Administration and the Texas Department of Transportation, represents a major step forward for the GoBus program. With two work bays, a dedicated wash bay, training rooms, and expanded fleet parking, the facility will serve as the home base for both GoBus administrative and maintenance teams. “This facility allows us to take a more proactive approach to vehicle maintenance and safety,” said Vince Huerta, ETCOG Transportation Director. “Having the ability to complete repairs in-house means we can get vehicles back on the road faster and continue delivering safe, reliable transportation services.” The GoBus program provides public transit service across ETCOG’s 14-county region. By investing in in-house maintenance, ETCOG will be able to improve efficiency, conduct more thorough inspections, and reduce repair turnaround times—all while keeping service reliable for East Texas riders. Community members, partners, and stakeholders are encouraged to join ETCOG staff for the ribbon-cutting and facility tour. The event not only celebrates the opening of a new building but also marks an investment in the future of regional transit and the people who rely on it every day.

