Area Agency on Aging Receives Funding to Expand Services for East Texas Seniors through COVID-19 Pandemic

Area Agency on Aging of East Texas • August 5, 2020

Planned Increases Underway for Meal Program, Support Services, and Alzheimer’s Program Support 

A man wearing a mask is holding a stack of aluminum foil containers.
ETCOG’s Area Agency on Aging(AAA) program has received a total of $2,695,330 in COVID-19 Families First Coronavirus Response Act Funds. The Families First Coronavirus Response Act, signed into law by President Trump on March 18, 2020, provided the additional funding for the nutrition services programs authorized by the Older Americans Act of 1965. The need for these services, particularly home-delivered and packaged meals, has increased as community measures to slow transmission of COVID-19 have closed meal sites and have left many family caregivers unable to assist their older loved ones. A total of $628,039 has been received for the East Texas AAA senior nutrition program and will be expended through our home-delivered and congregate meal programs. The congregate meal program has transitioned to “grab and go” at all meal sites for safety purposes. A total of $2,067,291 was received for other AAA service delivery programs. 

“Our leadership has been consulting with staff, community partners, and queried recipients of services during this pandemic to identify the most significant needs for East Texas seniors,” said ETCOG’s Director of the Area Agency on Aging, Bettye Mitchell. “We are expanding our policies to be more flexible in a COVID-19 environment, and are increasing service capacity to serve more seniors through information and referral services, the senior nutrition program, emergency food relief, public transportation support, and Alzheimer’s services.”

“The East Texas AAA’s CARES Act investment in vital senior support programs and services provides one example of ETCOG’s overarching commitment to help our region’s citizens, and businesses recover from the devastating effects of COVID-19. You can expect to hear more from us soon as we seek additional ways and means to support our jurisdictions and all East Texans,” said ETCOG Executive Director David Cleveland.

The AAA has comprehensive plans to expend the COVID funds to assist seniors within East Texas through September of 2021. The plan is subject to modification as continual guidance is received from the Texas Health and Human Services Commission. 

Plans for expansion of AAA services include, but is not limited to:
  • Increasing Case Management and Caregiver Support services for clients receiving in-home assistance. These provide up to 12 weeks of services for an average of 8-12 hours per week, depending on the need and programs served.
  • Expanding Case Management services to seniors living at home who do not have a caretaker or family member to provide services. 
  • Expansion of health and wellness education forums to aid in senior diabetes management, chronic pain management, and tai chi to improve balance, stability, pain management and flexibility in older people. 
  • Providing outreach and awareness of the availability of services to homeless individuals in the region by increasing existing partnerships with the Salvation Army, Goodwill, the Highway 80 Rescue Mission, and homeless coalitions.
  • Expanding transportation services through increasing sponsored senior trips through ETCOG’s rural transit provider, GoBus, and authorizing more services for special needs populations, including piloting individualized transportation for critical need patients.
  • Expanding Alzheimer’s services to programs in Smith, Van Zandt, and Gregg counties by awarding grants to purchase ID bracelets for Project Lifesaver, increasing Respite services for relief to caregivers, supporting educational forums, and authorizing services for Alzheimer’s patients to attend day activity programs.
  • Purchasing needed equipment for senior nutrition providers. 
  • Serving clients who have been on waiting lists for the AAA direct delivery nutrition programs.
  • Assisting with purchases for emergency services for seniors in need of food, housing assistance, utilities, medical supplies, medical equipment, etc. 
  • Partnering with Workforce Solutions East Texas to help promote AAA services to veterans and the senior workforce who have financially been adversely impacted by COVID-19. 
Seniors aged 60 or older who are in need of assistance are encouraged to contact the AAA by calling 1-800-442-8845 or visiting www.easttexasaaa.org for more information. 

City of Lubbock announcement card for Mike Murray as new city manager, with his portrait and blue text panel
By East Texas Council of Governments August 4, 2026
ETCOG was honored to support the City of Lindale in its recent search for a new City Manager, providing professional executive recruitment services that helped guide the city through an important leadership transition. The search resulted in the selection of Mike Murray, an experienced local government professional with decades of municipal leadership experience in city administration, economic development, infrastructure planning, budgeting, and public service. For ETCOG, this partnership reflects the organization’s continued commitment to supporting member governments across East Texas, especially smaller communities that may not have full-service human resources, recruitment, or communications teams in-house. “Working alongside our member governments in these moments is incredibly meaningful,” said Brandy Brannon, ETCOG Assistant Executive Director. “Many elected officials serve in volunteer roles while also balancing full-time careers and other responsibilities. When a city is searching for a key leadership position, such as a City Manager, we know how much time and coordination that process requires. Being able to step in, manage the details, and provide qualified candidates through a professional screening process is a tremendous way we can support them.”  Through our Executive Recruitment Services, ETCOG assists cities with multiple stages of the hiring process, including job description development, position marketing, applicant screening, resume review, interview coordination, candidate review, and technical assistance. Our team brings experience in recruitment, human resources, public relations, and marketing, allowing the organization to provide comprehensive support for member governments with limited funding and staff capacity. “Our role is to be a trusted facilitator,” Brannon said. “We are not there to make the decision for a city. We are there to help make the process easier, stronger, and more manageable so local leaders can make an informed choice with confidence.” Congratulations to the City of Lindale, Mayor Gavin Rasco, the Lindale City Council, city staff, and Mike Murray on this important milestone! We look forward to seeing Lindale continue to grow and thrive under its new leadership. For more information about this offering, visit www.etcog.org/executive-recruitment .
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Whether you're a board member, elected official, community partner, or simply curious about how regional collaboration works—these sessions are for you! ETCOG 101 is a great chance to learn how we serve as the bridge between federal, state, and local governments. From job training and transportation to emergency communications and aging services, we’re here to support what makes East Texas strong.  Upcoming Workshops Workforce Solutions East Texas 101 Learn how Workforce Solutions East Texas connects job seekers, employers, students, and families with workforce development services, child care assistance, training opportunities, and business solutions. ETCOG 101 Get a broad overview of the East Texas Council of Governments, our mission, the programs we administer, and the impact our organization has across the 14-county region. GoBus 101 Discover how GoBus provides safe, reliable transportation for thousands of East Texans each year. Learn about the services available, who is eligible to ride, and why public transportation is a vital resource for many people in our communities. Every day, our team works to improve the quality of life for East Texans by delivering trusted solutions. These workshops are a great way to connect with our staff and gain a better understanding of the services available throughout East Texas. View upcoming dates and register at: https://www.etcog.org/etcog-101-workshops
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Narrow stream flowing through tall green grass in a sunny field
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$16.5 Million in Grants Available
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